Search & AI reputation
Search & AI Reputation
What people find in search results and AI-generated answers can shape their first impression. We audit the sources, identify inaccuracies and improve the information you can responsibly influence.
Request a confidential briefingOur approach
Accurate, authoritative sources matter more than promises to control an algorithm or an AI answer.
What the work covers
A clear scope, matched to the issue.
Search landscape audit
Map branded searches, prominent results, knowledge panels and sources shaping the public account of your organisation.
AI answer checks
Test relevant prompts across AI search experiences, record unsupported claims and trace likely source material where possible.
Source correction
Prioritise factual corrections on owned properties and pursue appropriate updates with third-party publishers and platforms.
Authoritative content
Improve the structure, clarity and consistency of company facts, leadership profiles and useful public information.
How we work
From signal to considered action.
- 01
Document
Capture what appears for priority queries and prompts, with source and impact notes.
- 02
Prioritise
Distinguish factual errors from opinion and assign realistic corrective actions.
- 03
Improve & revisit
Update sources and re-check results over time as systems change.
Search engines and AI platforms make their own decisions. We focus on accurate source material, a documented correction trail and measurable changes in what audiences can find.
For a wider managed programme spanning channels, see our core service. Read the related guidance
Confidential enquiry
Discuss your situation with us.
Tell us what concerns you, and we’ll suggest a sensible next step.